Why Web Hosting? Well, because I’m fascinated by virtual real estate and the companies who provide us with cloud hectares to build upon.
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Say you are in charge of marketing at a MarTech company and you are collating engineering tools that help marketing teams run faster and effectively.
Considering that Marketing is about bringing users in and getting them to perform certain actions that affect your bottom line, UX should optimize the lead conversion process.
Data makes the world of commerce go round! It’s the literal fuel for turbo-charging and driving your business, platform or community forward.
We should not misconstrue empathy in design with empathy in the raw emotional sense of it.
You can’t afford to sleep on UX writing or your users will get lost, become weary and start dropping off on their user journey.
As AI and Natural Language processing become a large part of our technology and everything we do, we see user experience embracing them.
“…usability is a necessary condition for survival. If a website is difficult to use, people leave.”
As we gradually make the shift from graphical interfaces to voice, we see an interesting collection of thoughts on how voice interfaces will impact products, services and ultimately our lifestyles.
If you were handling the marketing for either one of these two, what angle would you take?
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