One of my recent favourite activities is watching YouTube Ads made for DevTools and products that are a tad technical. It gives me insight into how the company sees and portrays its gravitas. It also helps in understanding the language that they’re using to paint the world they are conveying, the audience they are trying to capture, etc.
A major reason I enjoy engaging in this activity is to distil my thought process and simplify how marketing works for DevTools. But mostly, it’s to just navigate the corridors of my curiosity.
Today, I’m curious about Digital Ocean Ads.
Digital Ocean describes itself as a platform that simplifies cloud computing so builders can spend more time creating software that changes the world. Businesses grow faster when developers can build on the simple, affordable cloud they love – Digital Ocean, therefore, enables Devs to build and perform optimally.
I especially like how it’s both a mini-explainer and a brand story in one.
One thing I noticed, is how YouTube seems to be an extension of Digital Ocean’s customer support, where complaints are attended to. I’m not sure if that’s a good thing or not, I found it a bit fascinating, considering the fact that YouTube is mostly a media consumption platform and not the most tête-à-tête space for customer support.
