I absolutely love the 2 new YouTube ads for McKinsey Forward Learning Program hashtagged #takeastepforward.
They’re so well done! Super crisp storytelling, aspirational without feeling too far-fetched. The way they tie personal growth to career transformation is really punchy, and the #takeastepforward tagline is a simple but motivating hook.
The first ad with the woman labouring over her response to a customer complain and then spiraling into what that means for the product hits especially hard – chef’s kiss.
And the second one with the guy having a mini nervous breakdown over whether to contribute to the meeting is a great depiction of imposter syndrome. His inner dialogue is so relatable, its genius.
I like how its easy on the eyes, there’s no verbal resolution at the end, except for the text-based straight-sell.
